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NEW QUESTION # 87
Which two capabilities are true for completion actions? Choose 2 answers
- A. Completion actions are applied retroactively.
- B. Completion actions do not execute on image file downloads
- C. Completion actions cannot be applied directly on a landing page.
- D. Completion actions apply to both visitors and prospects
Answer: B,C
Explanation:
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created. Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie. Reference: Salesforce documentation
NEW QUESTION # 88
How many times can one automation rule match an individual prospect?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
Explanation:
One automation rule can match an individual prospect only once. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect
NEW QUESTION # 89
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
- A. Send emails to prospects from Gmail.
- B. Sync prospects with Google AdWords.
- C. Append UTM parameters to a prospect record.
- D. Update the conversion field in Google Analytics.
Answer: C
Explanation:
The Google Analytics connector allows Marketing Cloud Account Engagement to append UTM parameters to a prospect record. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. By connecting Marketing Cloud Account Engagement with Google Analytics, you can automatically add UTM parameters to your Marketing Cloud Account Engagement tracked links and sync them with the prospect records. This allows you to see how your prospects are interacting with your online campaigns and measure their effectiveness
NEW QUESTION # 90
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. Multi-Select
- B. Checkbox
- C. Dropdown
- D. TextArea
Answer: C
Explanation:
If LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in, they should leverage the dropdown field type. A dropdown field is a single-select field that allows the prospect to choose one option from a predefined list. A dropdown field can be used to capture information such as product interest, industry, or country. A dropdown field can also be used as a controlling field for dependent fields5. Reference: Marketing Cloud Account Engagement Form Field Types
NEW QUESTION # 91
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect can match the criteria multiple times and the action runs each time.
- B. The action can only run once per day on the prospect.
- C. The prospect matches the criteria once and the action runs once.
- D. The prospect matches the criteria once, but the action runs multiple times.
Answer: C
Explanation:
The expected behavior if an automation rule is not set to repeat is that the prospect matches the criteria once and the action runs once. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can be set to repeat or not repeat, depending on whether the administrator wants the rule to run multiple times or only once on the same prospect. If the automation rule is not set to repeat, it means that the rule will only run once on each prospect who matches the criteria, and it will not run again even if the prospect matches the criteria again in the future.
The other options are not the expected behavior if an automation rule is not set to repeat. The prospect cannot match the criteria multiple times and the action runs each time, as this would require the rule to be set to repeat. The action cannot run only once per day on the prospect, as this would require the rule to have a daily frequency limit. The prospect cannot match the criteria once, but the action runs multiple times, as this would require the rule to have multiple actions or a recurring action. References [Automation Rules Overview]
NEW QUESTION # 92
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?
- A. The list is archived to the Recycle Bin and the deleted prospect is restored.
- B. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
- C. The list and the two remaining prospects are archived to the Recycle Bin.
- D. The list is not deleted because it contains active prospects.
Answer: B
Explanation:
Explanation
When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created.
The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects.
Option C is not correct because deleting a list does not delete the prospects in the list. References: Marketing Cloud Account Engagement Recycle Bin 101 - Salesforce Dani, Go Green with Marketing Cloud Account Engagement's Recycle Bin Nebula Consulting
NEW QUESTION # 93
What type of Information do rule step types look for in engagement studio programs?
- A. Prospect behavior
- B. Prospect activity
- C. Prospect criteria
- D. Prospect Interest
Answer: C
Explanation:
Explanation
Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps. References Engagement Studio: Rule Steps
NEW QUESTION # 94
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
- A. Edit the list to be available for "Email Templates"
- B. Edit the email template to make it available for "List Emails"
- C. Edit the email template and choose the appropriate list
- D. Edit the list to be available for "Email Sanding"
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for
"List Emails". An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for "List Emails" in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for "Email Sending", "Email Templates", or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. References: Salesforce documentation
NEW QUESTION # 95
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
- A. Forms
- B. Landing pages
- C. Social posts
- D. Form handlers
Answer: A,B
Explanation:
A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement: landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement. Reference Customize Landing Pages with CSS Customize Forms with CSS
NEW QUESTION # 96
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
- A. The Campaign as it references the prospect ' s first touch point.
- B. The Score as it shows activities taken by the prospect.
- C. The Profile as It reflects LenoxSoft ' s ideal customer.
- D. The Grade as it includes personal information about the prospect.
Answer: B
Explanation:
The score is a numerical value that indicates how interested a prospect is in your products or services based on their activities, such as email opens, clicks, form submissions, etc. The score helps marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in following up with IT professionals who are actively engaging with their marketing materials, so the score is the best indicator of their interest level. The grade is a letter value that indicates how well a prospect matches your ideal customer profile based on their attributes, such as industry, job title, location, etc. The grade helps marketers segment leads and target prospects who are a good fit for your business. The profile reflects Lenoxsoft's ideal customer, but it does not show how engaged the prospect is. The campaign is the first touch point that brought the prospect to your website, such as a Google ad, an email, or a social media post. The campaign helps marketers track the source and effectiveness of their marketing channels, but it does not show how engaged the prospect is. References [Scoring and Grading Overview]
NEW QUESTION # 97
LenoxSoft enabled the " Always Display Form After Submission " setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
- A. The thank-you content would continue to be shown.
- B. The prospect would be redirected to a thank-you page.
- C. The prospect would receive an error message.
- D. The form would be displayed on the page once again.
Answer: D
Explanation:
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page , or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. References: Account Engagement Form Troubleshooting and FAQ
NEW QUESTION # 98
How can you preview/test matches for automation rules before you run them?
- A. Use the automation preview option.
- B. Run the automation rule to see how many matches there are.
- C. Create a list and see how many prospects are affected.You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules - often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule ' s actions applied to them.
Answer: A
Explanation:
You can preview or test matches for automation rules before you run them by using the automation preview option. This option allows you to see how many prospects will be matched by your automation rules without actually running them. You can access this option by clicking the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time. The preview will tell you how many prospects will be matched and show you a sample of them. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Answer A is incorrect because running the automation rule will not only show you how many matches there are, but also apply the actions to them, which may not be what you want. Answer C is incorrect because creating a list and seeing how many prospects are affected will not give you the same results as the automation preview option, since the list criteria may not match the automation rule criteria exactly. Answer D is incorrect because there is no such option as the prospect table actions. References: Automation Rules, Preview Automation Rules
NEW QUESTION # 99
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
- A. The Sent Emails Page
- B. Admin-Domain Management
- C. The System Preferences Page
- D. The Dashboard
Answer: B
Explanation:
Explanation
The administrator should go to Admin-Domain Management to check if the Email Sending Domains are set up properly after updating the DNS. Email Sending Domains are domains that you can use to send emails from Marketing Cloud Account Engagement, and they require verification and authentication to ensure that your emails are delivered and not marked as spam. To verify and authenticate your Email Sending Domains, you need to update the DNS records of your domain with the values provided by Marketing Cloud Account Engagement. After updating the DNS, you can go to Admin-Domain Management and click the Verify Now button to check if your Email Sending Domains are verified and authenticated
NEW QUESTION # 100
What do spam complaints refer to in an email report?
- A. The number of prospects who marked an email as spam
- B. The number of prospects who opted out via the email preference center
- C. The number of prospects who replied to the email to ask to be removed
- D. The number of prospects who clicked the unsubscribe link
Answer: A
Explanation:
According to the Salesforce documentation, spam complaints refer to the number of prospects who marked an email as spam in an email report. An email report is a report that shows the performance and results of an email send, such as opens, clicks, bounces, unsubscribes, and spam complaints. A spam complaint is recorded when a prospect clicks the spam or junk button in their email client, indicating that they do not want to receive emails from the sender. Spam complaints can negatively affect the sender's reputation and deliverability, so it is important to monitor and minimize them. Spam complaints do not refer to the number of prospects who clicked the unsubscribe link, replied to the email to ask to be removed, or opted out via the email preference center, as these are different ways of unsubscribing from emails, not marking them as spam. Reference: Salesforce documentation
NEW QUESTION # 101
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
- A. Use a dynamic list.
- B. Use a segmentation rule.
- C. Use a completion action.
- D. Use an automation rule.
Answer: B
Explanation:
Explanation
The fastest way for an Administrator to create a one-time list of prospects who match specific criteria is to use a segmentation rule. A segmentation rule is a rule that runs once and matches prospects based on the criteria you set. You can use a segmentation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. A segmentation rule is useful when you want to segment your prospects quickly and easily without creating a dynamic list or an automation rule
NEW QUESTION # 102
A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Static List
- B. It is a Public List
- C. It is a CRM Visible List
- D. It is a Dynamic List
Answer: A,C
Explanation:
The two characteristics that must be true of the list that the prospect can view and opt out of on the Marketing Cloud Account Engagement Email Preference Center are that it is a Static List and that it is a CRM Visible List. A Static List is a list that is manually populated by the marketer or the prospect. A prospect can opt out of a Static List by clicking on the unsubscribe link in an email or by visiting the Email Preference Center and deselecting the list. A CRM Visible List is a list that is synced with a Salesforce campaign and can be viewed and reported on in Salesforce. A prospect can be removed from a CRM Visible List if they no longer meet the criteria of the Salesforce campaign, such as having a certain score or status. Option B is not correct because a Dynamic List is a list that is automatically populated by Marketing Cloud Account Engagement based on criteria that match prospect fields. A prospect cannot opt out of a Dynamic List, but they can be removed from the list if they no longer meet the criteria. Option D is not correct because a Public List is a list that is visible on the Email Preference Center and can be opted in or out by the prospect. A Public List can be either a Static List or a Dynamic List, but it is not a characteristic that affects the prospect's removal from the list. Reference: Marketing Cloud Account Engagement Email Preference Center Best Practices - Salesforce Ben, Create a Custom Email Preference Center Page - Salesforce, Crafting Clear Marketing Communication with Marketing Cloud Account Engagement Email Preference Centers
NEW QUESTION # 103
What would a hard bounce refer to on an email sending report?
- A. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
- B. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
- C. An email that permanently bounced back to the sender because the address is invalid.
- D. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Answer: C
Explanation:
Explanation
A hard bounce refers to an email that permanently bounced back to the sender because the address is invalid. A hard bounce occurs when the prospect's email address is incorrect, the domain name does not exist, or the sender is suspected as spam and/or has been blocked7. Marketing Cloud Account Engagement marks prospects with hard bounces as undeliverable and prevents any further email sends to them8. A hard bounce is different from a soft bounce, which is a temporary delivery failure due to reasons such as a full mailbox, a server outage, or a message size limit9. Marketing Cloud Account Engagement retries sending emails to prospects with soft bounces until they are delivered or until they reach five soft bounces, after which they are marked as undeliverable
NEW QUESTION # 104
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
- A. Custom Record Type fields
- B. Custom Account fields
- C. Custom Opportunity fields
- D. Custom Prospect fields
Answer: B,C,D
Explanation:
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
NEW QUESTION # 105
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
- A. Form Report
- B. Form Handler Report
- C. Landing Page report
- D. Conversions Report
Answer: A
Explanation:
Explanation
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting
NEW QUESTION # 106
Which of the following can "unmatched" prospects?
- A. Dynamic Lists
- B. Automation Rules
- C. Segmentation Rules
Answer: A
Explanation:
Dynamic lists are lists that automatically add or remove prospects based on criteria that you define. Prospects can be "unmatched" from a dynamic list if they no longer meet the criteria. For example, if you have a dynamic list of prospects who have opened an email in the last 30 days, and a prospect does not open any email for 31 days, they will be removed from the list. Automation rules and segmentation rules do not "unmatch" prospects, they only apply actions to prospects that match the criteria
NEW QUESTION # 107
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
- A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B. Disable Visitor Activity Throttling and send autoresponder emails after every submission
- C. Execute form handler in real time after every submission
- D. Attribute all prospect activities to prospect record after every submission
Answer: B
Explanation:
A form handler setting that allows prospects to receive multiple autoresponders from form submissions within a 24-hour period is Disable Visitor Activity Throttling and send autoresponder emails after every submission. This setting overrides the default behavior of Marketing Cloud Account Engagement, which is to throttle visitor activity and send only one autoresponder email per prospect per form per day2. This setting can be useful for forms that are used for multiple purposes, such as event registration, content download, or contact request
NEW QUESTION # 108
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