Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

Pass MC-Con-201 Exam Cram

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 22, 2026

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
  • 1. Consumption-based entitlements
    • 2. Impact of marketing automation design decisions on platform consumption and usage
      - Data 360 data object concepts
      • 1. Audience segmentation and content personalization
        • 2. Connecting, harmonizing, unifying, and activating customer data
          - Identity Resolution
          • 1. Configuring Identity Resolution
            • 2. Linking multiple data sources into a unified profile
              - CRM data ingestion and activation
              • 1. Actionable Lists
                • 2. Audience segmentation, activation, and content personalization
                  • 3. CRM objects and records
                    Topic 2: Campaign Design, Flow Orchestration & Content30%- Personalization
                    • 1. Content variations
                      • 2. Handlebars
                        • 3. Repeaters
                          • 4. AMPscript
                            • 5. Merge fields
                              - Landing pages
                              • 1. Components and configuration required to build landing pages
                                - Messaging data sources
                                • 1. Selecting appropriate data sources for personalized customer data
                                  - Activation templates
                                  • 1. Selecting appropriate contact point values
                                    • 2. Configuring activation templates
                                      - Flow orchestration
                                      • 1. Flow elements and logic for business processes and messaging
                                        • 2. Trigger conditions
                                          • 3. Flow types
                                            • 4. Flow configuration settings
                                              Topic 3: Platform Setup & Governance13%- Business Units and governance
                                              • 1. Business Unit requirements
                                                • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                  - Marketing Cloud Next environment setup
                                                  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                    - Domain authentication and authorization
                                                    • 1. Self-service domain authentication
                                                      • 2. Domain authorization for branded, authenticated email delivery
                                                        Topic 4: Analytics & Performance Insights8%- Marketing insights
                                                        • 1. Surfacing marketing data and insights across the Salesforce platform
                                                          - Reporting and analytics
                                                          • 1. Selecting pre-built dashboards for reporting requirements
                                                            Topic 5: Agentforce & AI Innovation11%- Predictive AI
                                                            • 1. Selecting appropriate predictive AI features
                                                              - Conversational messaging
                                                              • 1. Ongoing interactions across messaging channels
                                                                • 2. Customer engagement and response handling
                                                                  - Marketing agents
                                                                  • 1. Content generation
                                                                    • 2. Audience segmentation
                                                                      • 3. Campaign creation
                                                                        Topic 6: Consent13%- Platform consent objects
                                                                        • 1. Purpose and relationships of consent objects
                                                                          - Consent banners
                                                                          • 1. Configuring consent banners on marketing landing pages and external pages
                                                                            - Consent record management
                                                                            • 1. Creating, managing, and updating consent records
                                                                              - Consent management concepts
                                                                              • 1. Role of consent in customer engagement and compliance
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